Hyaluronic acid, now found in many skin care products, is a substance produced naturally by the skin. Although our body produces hyaluronic acid naturally, the skin produces less as we age, making the skin drier over time. It’s a humectant, absorbing and retaining water to give support and structure to the skin. It can plump up the cells, making the skin dewier and more moist, and minimizing the appearance of fine lines. Hyaluronic absorbs and retains up to 1,000 times its weight in water, making it a powerful hydrator. When used in moisturizers and serums, it penetrates the skin barrier to increase hydration. Hyaluronic acid is suitable for all skin types, often soothing sensitive skin conditions.